Ginew is a clothing brand that was founded by Erik Brodt, Amanda Bruegl, and Waubgeshig Rice. Erik is a doctor and a member of the Ojibwe tribe, Amanda is of Menominee and Oneida descent, and Waubgeshig is of Wasauksing First Nation. The brand was founded in 2011 and it has gained popularity for its unique designs that highlight Native American culture.
Ginew's mission is to incorporate traditional Native American designs and materials into modern clothing, creating a signature style that represents the spirit and heritage of Native American communities. They use materials such as bison leather, waxed canvas, and wool from Pendleton Woolen Mills, a company with a long history of working with Native American communities. The brand also works with Native American artisans to incorporate traditional beading and stitching techniques into modern designs.
Pictured: GINEW Thunderbird Black Tee
Ginew's impact on the fashion industry is significant. The brand has been featured in various media outlets such as The New York Times, GQ, and Vogue. Ginew has also collaborated with other fashion brands such as Levi's and Red Wing Shoes. The brand's success has also inspired other Native American designers to showcase their work in the fashion industry.
The brand celebrates the heritage and spirit of Native American communities. The brand's mission of incorporating traditional Native American designs and materials into modern clothing has made it stand out in the fashion industry. Ginew's impact on the fashion industry is significant not just in terms of its unique designs, but also in inspiring other Native American designers to showcase their work. It is a brand worth keeping an eye on in the fashion industry.